Tutti Frutti began with a simple idea that grew into a globally recognized frozen yogurt brand, reaching hundreds of locations across the United States and international markets.
That foundation remains an important part of who we are. But the way consumers eat, order, gather and experience food has changed—and we believe Tutti Frutti has an opportunity to evolve with them.
Today, we are reimagining the next generation of Tutti Frutti.
From a Frozen Yogurt Store to a Multi-Brand Café
The traditional Tutti Frutti model was built primarily around a licensed frozen yogurt concept. The new Tutti Frutti Café represents a much broader vision: a cohesive, multi-brand franchise model designed to bring together complementary food, beverage and dessert categories within a single operating platform.
Frozen yogurt remains an important part of our heritage and our future. But it is now surrounded by carefully researched categories that naturally work together: açaí, smoothies and refreshers; matcha; specialty coffee and chai; gourmet cookies and desserts; sandwiches, pasta and savory bites; and additional products being developed and tested as the concept continues to evolve.
The objective is not to become a traditional restaurant with hundreds of unrelated menu items.
It is to create something much more cohesive: a collection of recognizable, complementary product categories that share customers, occasions, equipment, ingredients, labor and operating infrastructure.
The categories are designed to complement and strengthen one another, giving customers more choices within a single visit or order. A guest coming for coffee can add a gourmet cookie, a family visiting for frozen yogurt can also enjoy a meal, and a delivery customer can conveniently combine food, beverages and dessert in one order. This synergy creates greater value for the customer while expanding the occasions and opportunities the café can serve.
More Reasons to Visit. More Ways to Serve the Customer.
The expanded model is designed around more than menu variety. It creates additional occasions throughout the day and additional ways for customers to interact with the business.
Customers can dine in, order ahead for pickup or have their order delivered. Families can visit for dessert while also finding savory snack and meal options. The café can serve lunch, afternoon snacks, coffee meetings and evening treats for groups of family and friends while also offering catering, birthday celebrations, team gatherings, office events and community activities.
Instead of relying primarily on one product category or one daypart, the model is being developed to participate in multiple customer occasions under one roof.
That creates an important distinction between the new Tutti Frutti Café and both a traditional frozen yogurt store and a conventional café.
Multiple Brands. One Cohesive Experience.
The new concept brings complementary brands and product families together under the Tutti Frutti Café umbrella.
Tutti Frutti provides the heritage and foundation in frozen yogurt, açaí, smoothies and related products. PIO Coffee & Chai expands the beverage occasion. O MY introduces gourmet cookies and desserts. TF Bites extends the concept into sandwiches, pasta and savory foods.
Rather than operating as unrelated businesses, these concepts are being developed to function together as one integrated customer experience.
The result is a platform with multiple product categories and revenue opportunities while maintaining the convenience and accessibility of a neighborhood café.
Building the Model for What Comes Next
Our La Verne, California location is more than a new Tutti Frutti Café. It is helping us build the operating foundation for the next generation of the brand.
Here we are testing and refining products, pricing, customer preferences, kitchen processes, equipment, technology, online ordering, delivery, catering, merchandising, marketing and operating procedures.
Every transaction provides information. Every new product provides feedback. Every operational improvement contributes to a better understanding of what works.
The knowledge being developed in La Verne is intended to help create repeatable systems, operating standards, training methods and support resources that can ultimately benefit future franchisees and participating existing Tutti Frutti owners.
We are not starting from zero. We are building on the foundation, recognition and experience of a brand with a long operating history—and applying that foundation to a new generation of customers and operators.
Building a Stronger Franchise Platform
Our longer-term direction extends beyond opening additional cafés.
We are developing the infrastructure necessary to support single or multi location owner operators as the concept expands, with greater emphasis on brand development, product innovation, operating systems, training, technology, marketing, purchasing and ongoing franchise support.
For existing Tutti Frutti operators, the evolving café model represents an opportunity to explore how a traditional frozen yogurt business can participate in more categories, more dayparts and more customer occasions.
For prospective franchisees, it represents the opportunity to become part of a familiar brand entering a new stage of its development—with a concept designed around today’s dine-in, pickup, delivery, catering and community-driven marketplace.
The La Verne location continues to provide the real-world operating data and customer feedback that will help shape the systems, economics and standards behind future expansion.
The Next Chapter of Tutti Frutti
The most encouraging response has come from our customers.
They understand the concept quickly.
They recognize frozen yogurt. They recognize coffee. They recognize cookies and desserts, smoothies and açaí, sandwiches and savory foods. And they appreciate having those choices together in one convenient location.
That simplicity is important to our vision.
We are taking a brand people already know and expanding what it can mean—creating more reasons to visit, more ways to order, more occasions to serve customers and a broader business platform for the owners who operate it.
This is the next chapter of Tutti Frutti and we are looking to grow our family.